Is Business Development Being Put on the Back-Burner?
For small and medium sized organisations strategic business development is often an issue that owners grapple with. Whilst they are working hard to fulfil orders, manage budgets and run day-to-day operations, initiating original ways of marketing their business in order for it to reach its full potential can be difficult.
Breathe Media’s Managing Director, Andrew Cook, specialises in sales and business development having established one of the country’s leading sales promotions agencies and run the East’s largest commercial radio station. Because he understands the many and diverse challenges that SME’s face Andrew is able to create bespoke strategies that can either be delivered by Breathe Media, or prepared for the client to take on themselves with occasional input from Andrew.
“Breathe doesn’t just take on big-budget commissions – we are happy to do one-off projects to demonstrate to potential clients how cost-effective strategic business development can be. For example, we recently helped a local company, Norfolk Games and Frames fine-tune their existing newsletter to make it work harder for them.”
Published by Breathe on Friday, Oct 15 2010.
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