William Mason Fine Wines Appoints Breathe

Breathe Media and Communications is delighted to be working with Norfolk’s leading fine wine merchant, William Mason Fine Wines. 

Based in Hingham, mid-Norfolk, William Mason Fine Wines has been sourcing and supplying an extensive range of wines for the last 14 years. As well as stocking the cellars of private clients, the company works with some of the region’s most prestigious hotels and restaurants including Morston Hall in North Norfolk, The Fountain in Newmarket and The Bank House Hotel in Kings Lynn.

The company already has an outstanding reputation throughout the East and further afield, with clients in London and Cornwall. But the priority for owner William Mason is to grow his Norfolk on-trade clients, as well as further develop his private customer base. William comments: “The business is in great shape, but I want to introduce new initiatives that increase our market share within Norfolk. Breathe Media developed a strategy that demonstrated a proactive and professional approach and they really understand what I want to achieve. With previous experience in the wine industry and a breadth of business knowledge I feel confident that they can deliver what William Mason Fine Wines needs.”

Established by husband and wife team, Andrew and Emma Cook, Breathe brings together over twenty years of marketing expertise. The company specialises in raising the profiles of brands and initiatives using strategic marketing, including public relations and brand partnership development. Emma’s experience working for the Champagne Information Bureau, Wines of Argentina and on the Decanter World Wine Awards as well as a number of other spirit and soft-drink brands brings an additional dimension to their latest account.

Managing Director, Andrew, comments: “We are very excited to be working with William Mason Fine Wines. The challenge of increasing the profile of an already successful business is one we really enjoy. Using a strategic combination of direct marketing, brand partnerships and public relations promises to open William’s business up to a wider audience.”

www.williammasonfinewines.co.uk

 

 

Published by Breathe on Thursday, Jul 1 2010.